The Opporrunity

During the peak of the COVID-19 pandemic, global quarantines led to a surge in content consumption, creating a unique opportunity to engage Harley-Davidson enthusiasts and aspiring riders in a new way. With traditional events on pause, we needed to quickly introduce a comprehensive digital solution that would serve as a centralized destination for entertainment, education, and brand storytelling—keeping the Harley-Davidson community connected despite physical distance.

The Idea

Launch Harley-Davidson.TV, a dedicated OTT streaming platform consolidating hours of captivating video content into a single, easily accessible hub online. Featuring four distinct channels, the platform delivered a mix of brand heritage, storytelling, and rider-focused programming, fostering engagement and a sense of community among enthusiasts worldwide. With 60,000 unique monthly visitors, Harley-Davidson.TV quickly became the go-to destination for riders, dealers, and fans, meeting the increased demand for content while strengthening the brand’s connection with its audience.