WORKWORK

Creative director AND strategist. I concept it, direct it, and ship it.

Brand campaigns, content systems, and production for Delta, Scout Motors, Indian Motorcycle, Apple, and Harley-Davidson. Available freelance and fractional.

View my selected work here.

I’m Frankie, a creative director and strategist based in Atlanta. I take brands from the idea to the finished work without handing off along the way.

Most recently I ran brand and marketing for FOX Factory’s portfolio of brands. Before that I was a Senior Creative on Upwork’s first global brand campaign, and at Harley-Davidson I led global content, launched the brand’s first digital product, edited The Enthusiast, and partnered with Apple TV on Long Way Up. I’ve worked alongside Droga5, Alto, and R/GA.

Now I work with brands directly, as a freelancer or as part of the team.

Let’s talk

Ways to work together

Fractional Creative Director

Lead creative inside your team without the full-time hire. Set the voice, run the work, and manage agencies and freelancers.

Brand voice & content systems

Build the voice, content series, and editorial framework your team runs every day. This is the Scout Motors model: building a brand before the product ships.

AI-augmented production

Produce more content, faster, with AI tools directed by someone who knows what good looks like.

Campaign sprints

Take one campaign from brief to launch: strategy, concept, scripts, production, and rollout across channels.